Black & White | street work by Ashok Verma shot while on assignments working as a full time photojournalist in a Leading Media House in Dubai, UAE.
COUNTRY | India
BIO | Born and raised in Delhi, India. Parents Dream: To see me as a Doctor. My Dream: To pursue Arts. End Result: Revolt. Final Outcome: I graduated from Delhi University with Retailing &Trade.
The inclination and passion for Arts made me jump into photography with the sole dream in young eyes to establish as an Advertising & Fashion photographer. With no mentor and experience, a long struggle was inevitable. Immense Faith, Strong dreams and an instinct to never give up, propelled me to make my space in the industry. Worked with top advertising agencies, models, designers, art directors, magazines, stylists, make-up artists and production houses in India and abroad.
Migration: Year 2007-08 from Advertising & Fashion photography to Photo Journalism.
From a controlled environment to candid and story-based shoots. The same camera made me see things differently. Photo Journalism led me to a new passion called Street Photography around 3 years back. Based in UAE the challenge got tougher to do street photography to produce work of international standards. The challenge, challenged me more. Bought a small fixed lens, the mirrorless camera just to do street work. Made sure to produce at least one picture for me every day. Learned from my bad pictures. My Mantra is to Unlearn to Learn more. Presently, I do Street Photography with advertising and fashion work as my backbone propelled by the experience I gain while doing Photo Journalism.
“I share what I learn and I never hesitate to ask what I don’t know.”